Marico forays into cold pressed oil segment
Marico has launched a new range of Saffola Cold Pressed Oils, marking its entry into the cold pressed oils segment. Building on Saffola’s five-decade legacy in heart health, this move aligns with rising consumer demand for healthier, nutrient-rich cooking oils. Cold pressed oils retain natural flavor and nutrients through low-temperature extraction.
Marico announced its foray into the Cold Pressed Oils segment with the launch of the new Saffola Cold Pressed Oils range. This launch marks a strategic expansion of the Saffola Oils portfolio.
With a legacy of over five decades in supporting heart health, Saffola’s entry into the growing Cold Pressed Oils category is a natural extension of its expertise. Cold pressed oils are in growing demand as they retain the natural flavour, aroma, and nutrients of the seed due to their low-temperature extraction process, making them a wholesome addition to everyday meals. By leveraging its experience in multi-source edible oils,
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Source : Business Standard
