Anjali Gold Partners with Blinkit to Enable Direct-to-Consumer Delivery of 100% Pure Mustard Oil
Anjali Gold has partnered with Blinkit to deliver its 100% pure mustard oil directly to consumers within 10 minutes across major Indian cities. This initiative promotes food purity and combats adulteration, offering cold-pressed, FSSAI-certified mustard oil via a D2C model. The move enhances accessibility and consumer trust in daily essentials.
New Delhi [India], August 4: In a move that reflects its growing commitment to food purity and consumer trust, Anjali Gold, a trusted name in the edible oil industry, has officially partnered with Blinkit to make its 100% pure mustard oil accessible within minutes to households across major Indian cities.
At a time when concerns about food adulteration are growing, this partnership is a major step forward in empowering Indian families to access verified, cold-pressed mustard oil directly without middlemen, market dilution, or compromises. With Blinkit’s hyperlocal 10-minute delivery model, Anjali Gold is not just selling mustard oil — it is bringing purity to your doorstep.
“Mustard oil is not a luxury. It’s a daily essential that should be 100% pure, safe, and affordable” said Aaryan Saxena, CEO of Anjali Gold. “Partnering with Blinkit allows us to fulfill our promise of direct-to-consumer (D2C) purity — something we’ve believed in from day one.”
The initiative comes at a time when Anjali Gold has been actively raising awareness around food adulteration, especially in edible oils. With certifications from FSSAI and a purity report published by IJSDR declaring it among the purest mustard oils in India, the brand has consistently stood by its mission to remove the gap between producers and the people.
Now available on Blinkit in select cities, Anjali Gold can be ordered with instant checkout, cash on delivery, and doorstep delivery in under 10 minutes — just like ordering your daily essentials.
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Source : The Tribune
