Bournvita Row: Concerns Mount Over Sugar Content, Experts Share Insights
Revant Himatsingka, popularly known as @foodpharmer on social media with 135,000 followers on Instagram, received backlash from Mondelez India, the company that owns Bournvita, for his April 1 video where he highlighted the high sugar content of the product. Following a legal notice from the company on April 13, he deleted the video and issued an apology on his Instagram handle, while his Twitter handle has been suspended.
In a now-deleted video, he claimed that Bournvita, a health drink owned by Mondelez India, used ingredients that could lead to diabetes if consumed daily, and that one of the ingredients, a colouring agent, could cause cancer. He criticized the tagline of Bournvita as “taiyari jeet ki” (preparation for victory), suggesting it should be “taiyari diabetes ki” (preparation for diabetes).
After the video received significant attention with 12 million views on Instagram, Revant issued an apology to Cadbury, the parent company of Bournvita, and mentioned that he had received a legal notice. He took down the video and expressed that he did not plan or intend to infringe any trademark or defame any company, and requested multinational corporations (MNCs) not to pursue legal action, as he did not have the resources or interest to participate in court cases.
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