Global firms are reducing sugar and salt in their packaged items in India
In 2023, Mondelez India introduced a new Bournvita variant that offers about half the recommended daily intake of essential micronutrients like iron, iodine, and zinc, along with vitamins A, C, and D. This version has 15% less added sugar. Additionally, a 50% less sugar variant was launched earlier, and Bournvita biscuits were reformulated to contain 15% less sugar, catering to health-conscious consumers.
In 2023, after more than two years of development and testing, Mondelez India launched a version of Bournvita that delivers about half the recommended daily allowance of key micronutrients for children, including iron, iodine, and zinc, as well as vitamins A, C and D. All this while having 15 per cent less added sugar.
“Prior to this and around two years ago we also introduced Bournvita 50 per cent less sugar variant to provide an option for consumers. We have made adaptations to our portfolio products like Bournvita biscuits, which now have 15 per cent less sugar.
Recommended for you
