Golden Grain Rice further solidifies its presence across major international markets
Golden Grain Rice, a leading Indian basmati rice exporter, has expanded into competitive markets, including the U.S., U.K., UAE, Europe, and Africa. In 2023, it exported 375,000 tonnes of premium basmati and aims for 500,000 tonnes in 2024. Known for its quality, innovation, and sustainability, Golden Grain’s success is driven by its advanced processing techniques, global reach, and commitment to ethical farming.
Golden Grain Rice, a brand synonymous with premium basmati quality, has reinforced its global dominance by expanding into some of the world’s most competitive international markets. As one of India’s largest rice exporters, Golden Grain now boasts a significant presence across the United States, United Kingdom, United Arab Emirates, Europe, Russia, Georgia, Iraq, Iran, Africa, and Asia. Following a record-breaking export of 375,000 tonnes of premium basmati rice in 2023, Golden Grain is poised to achieve an impressive 500,000 MT in exports for 2024. This substantial increase underscores the brand’s strategic market expansion and its ability to meet growing global demand.
Golden Grain’s commitment to excellence, innovation, and sustainability has driven its continued success. Over its 43-year history, the brand has cemented long-lasting relationships with distributors and buyers in key markets like Europe, Georgia, Maldives, Nigeria, Kenya, USA, GCC and beyond. This consistent international expansion is a testament to the brand’s unwavering focus on delivering premium products that meet diverse consumer preferences across the globe.
“Our vision has always been global, and it’s incredibly rewarding to see Golden Grain becoming a staple in homes and restaurants across the world,” said Salil Bhatia, managing director of Golden Grain Rice. “We pride ourselves on not just exporting rice but exporting the heritage, craftsmanship, and trust that Indian agriculture is known for. The satisfaction of our customers worldwide is our greatest achievement, and we remain committed to setting new standards of quality, innovation, and service.”
Golden Grain’s growth story is built on a robust product Premium Basmati, Classic Basmati, Golden Sella, Supreme White Sella, and Traditional Basmati. Each variety is expertly cultivated, processed, and packaged in state-of-the-art facilities located in Punjab and Haryana, using cutting-edge technologies to meet stringent global standards of quality and hygiene.
As a leader in the industry, Golden Grain adheres to an advanced multi-stage milling process that ensures each grain retains its signature fragrance, texture, and flavor. The result is a product that offers 30% more volume than other basmati varieties, making it a favorite in international kitchens for its light, non-sticky qualities. Health-conscious consumers appreciate the brand’s commitment to offering gluten-free, non-GMO, and vegan-friendly rice options, further broadening its appeal.
Brand’s export success also mirrors its deep-rooted sustainability efforts. With a commitment to “Leave the Land Better Than You Found It,” the company’s practices focus on organic, non-GMO farming methods that protect the earth’s resources while delivering top-quality grains. This alignment with the growing global demand for sustainable and ethically sourced products has played a crucial role in Golden Grain’s international success.
India’s premium rice industry has seen substantial growth, and Golden Grain is at the forefront of this transformation. As the demand for premium basmati rice rises globally, Golden Grain is actively expanding its footprint into newer markets while strengthening its presence in existing ones.
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