GRM Overseas partners with Seven Star Company to expand ‘10X’ basmati rice in Saudi Arabia
GRM Overseas Limited has partnered with Seven Star Company Limited, Saudi Arabia, to distribute its flagship ‘10X’ basmati rice in the Saudi market. Leveraging Seven Star’s retail network, GRM aims to expand its international presence, making premium basmati rice more widely available and strengthening its global footprint in the Middle East.
GRM Overseas Limited (“GRM” or “the Company”), one of India’s leading exporters of premium basmati rice and a rapidly growing FMCG brand, has announced a strategic partnership with Seven Star Company Limited, Riyadh, Saudi Arabia, to distribute its flagship basmati rice brand, ‘10X’, across the Saudi market.
Under this collaboration, Seven Star Company Limited will leverage its extensive retail and distribution network to make GRM’s ‘10X’ basmati rice available in multiple pack sizes across the region. The partnership represents a significant milestone in GRM’s international expansion strategy, particularly targeting the Middle East, a key market for Indian basmati rice.
Commenting on the collaboration, Atul Garg, Chairman & Managing Director of GRM Overseas Limited, said: “We are delighted to partner with Seven Star Company Limited to expand our brand ‘10X’ in Saudi Arabia. Their strong market presence and distribution capabilities will help us reach a wider consumer base and further strengthen our global footprint. This collaboration aligns with our vision to make GRM’s premium products available across key global markets.”
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Source : Business Up Turn
