Louis Dreyfus Company relaunches Vibhor Edible Oil Brand in India
Louis Dreyfus Company (LDC) relaunches its edible oil brand Vibhor in India, aiming to strengthen its position in the growing market, projected to reach $34.75 billion by 2024 and growing 4.94% annually from 2024 to 2029. The refreshed brand, with the tagline “Mera vishwas vibhor kesath” (My trust is with Vibhor), emphasizes authenticity and quality. Brand ambassador Rupali Ganguly endorses Vibhor, highlighting its importance in nutritious family meals. LDC’s Country CEO for India, Sumeet Mittal, underscores the company’s commitment to meeting evolving consumer needs.
Jammu Tawi: Louis Dreyfus Company (LDC), a leading global merchant and processor of agricultural goods, announced today the relaunch of Vibhor, its consumer-facing edible oil brand in India, in line with LDC’s broader strategy to extend its reach further downstream in the value chain.
With over 25 years of presence in India, LDC is leveraging its expertise and local market insights to refresh the Vibhor brand, with the ambition to further strengthen its position in India’s rapidly growing edible oil market, which is projected to reach US$34.75 billion in 2024 and grow annually by 4.94% from 2024 to 2029.
“India is a key market for LDC, and our refreshed Vibhor brand reflects our commitment to meeting the evolving needs of increasingly health-conscious Indian consumers,” said Sumeet Mittal, LDC’s Country CEO for India. “This relaunch supports our strategy to move further downstream in the value chain and diversify our offering with value-added products – in this case, addressing evolving dietary trends in one of the world’s most dynamic economies.”Unveiled at a launch event on July 10, Vibhor’s new tagline, ‘Mera vishwasvibhorkesaath’ (My trust is with Vibhor), underlines the brand’s commitment to authenticity and quality. Attending an exclusive dinner with business partners, brand ambassador Rupali Ganguly commented: “I am delighted to endorse Vibhor, a brand that embraces the importance of nutritious family meals. When I cook, I attach particular importance to ingredients such as cooking oil, and I’m sure that Vibhor will be a special and tasty addition to all Indian kitchens.”
Source Link : https://thenorthlines.com/louis-dreyfus-company-relaunchesvibhor-edible-oil-brand-in-india-2/
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