Vietnamese rice attracts Japanese consumers
Vietnamese rice is gaining popularity in Japan due to its similarity to Japanese rice varieties, especially among consumers seeking more affordable options amid rising rice prices. The Spice House Co. in Kanagawa Prefecture, which started selling Vietnamese rice in 2024, reports strong demand, with prices for five kilograms of imported Vietnamese Japonica rice around 3,240 JPY, compared to 4,000 JPY for domestic varieties.
Tokyo (VNA) – Among imported rice in Japan, Vietnamese rice has been gaining attention from consumers due to its similarities to Japanese rice.
Takashi Takanashi, head of the Spice House Co., a company based in Sagamihara, Kanagawa Prefecture, specialising in wholesale imported food for restaurants and retailers, said his company is receiving increasing requests for Vietnamese rice, he said.
At a store affiliated with the company, five kilograms of Japonica rice produced in Vietnam is priced at 3,240 JPY (21.8 USD), including tax. In contrast, the same quantity of domestically produced rice is sold at around 4,000 JPY (27 USD). Japonica rice, characterised by its small, short grains, is the dominant variety in Japan.
Takanashi stated that Vietnamese rice closely resembles Japanese varieties in both appearance and taste.
The Spice House Co. began selling Vietnamese rice in 2024. In October, the company introduced an initial volume of 200 tonnes, targeting both regular customers and food service businesses seeking bulk purchases. The strong demand has nearly depleted the company’s stock, leading to temporary purchase limits of one bag per customer.
The surge in rice prices has seen five-kilogram packs frequently surpassing 4,000 JPY. This marks a significant increase compared to last year when consumers could buy the same amount for approximately 1,500 JPY. Amid the surge, demand for more affordable imported rice is on the rise.
Vietnamese rice has gained traction amid this price crisis. Despite a private import tariff of 341 JPY per kilogram, it remains more affordable than domestically grown Koshihikari and other Japanese rice varieties, which are sold at around 800 JPY (5.4 USD) per kilogram.
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Source : Vietnam Plus
