KRBL targets ₹200-300 cr revenue from new blended edible oil business
KRBL Ltd, known for its India Gate basmati rice, has entered the edible oil market with its “India Gate Uplife” range, launching two health-focused blended oils—Gut Pro and Lite—priced at ₹192–199 per litre. The company targets ₹200–300 crore in revenue over three years, challenging Saffola’s market dominance.
KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve ₹200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers, a top company official said on Tuesday.
The company launched two edible oil variants in February under its “India Gate Uplife” range – Gut Pro and Lite – priced at ₹192-199 per litre, the official said.
“There has been only one brand ‘Saffola’ so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space,” KRBL Business Head (Domestic) Ayush Gupta told reporters.
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Source : The Hindu Business line
