Seven fortified wheat flour brands launched in Ahmedabad
Several new fortified wheat flour brands—including Radhe Makhan, Madhvan Bhog, Rajbhog, RajShree, Rohini Gold, Zam-Zam, Muskan, Shudh, and Lalwani Harry’s Chakki Atta—have launched across Gujarat. The initiative, supported by Millers for Nutrition, aims to improve public health by adding iron, folic acid, and vitamin B12 to staple foods while promoting industry innovation.
The newly launched fortified flour brands viz. Radhe Makhan (Bhavya Food Products), Madhvan Bhog (Riddhi Siddhi Grain Processing), Rajbhog (Radhaji Proteins), RajShree (Giriraj Food Industry), Rohini Gold (Rohini Pulses & Foods), and Zam-Zam, Muskan, Shudh (Fortune Proteins), along with Lalwani Harry’s Chakki Atta (Bright Star Foods), will now be available in open markets across Gujarat, stated an official release here.
“This launch in Gujarat is not only about new brands but also about building trust in fortified foods. Millers for Nutrition is committed to walking alongside millers with technical support, quality assurance, and market insights so that fortification becomes a business advantage as well as a public health solution. By combining industry innovation with social impact, we are creating a model that can be scaled across India,” stated Abhishek Shukla, Country Program Manager, Millers for Nutrition, India.
“India’s battle against malnutrition and anaemia demands bold industry leadership, and Millers for Nutrition is proud to champion that change. Today’s launch in Gujarat shows how millers can step up, fortifying everyday staples like wheat flour with iron, folic acid, and vitamin B12 so that essential nutrients reach more households. In doing so, we move closer to a healthier, stronger nation,” Monojit Indra, Senior Practice Leader at TechnoServe and Program Lead for Millers for Nutrition Asia, stated.
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Source : The Hindu Business line
