Edible oil, sugar consumption fall as fitness campaigns catch on
Edible oil and sugar consumption in India has declined over the past 2–3 months due to factors like high prices, weather changes, and evolving consumer preferences. The dip aligns with a government campaign promoting reduced intake of oil, sugar, and salt, backed by PM Modi’s fitness appeal. India’s per capita annual consumption stands at 18 kg for oil and 20 kg for sugar.
Consumption of edible oil and sugar in last 2-3 months has dipped due to various factors including weather, prices and shifting preferences, according to industry players. The drop also coincides with a government campaign to reduce consumption of edible oil, sugar and salt.
The campaign uses an appeal by Prime Minister Narendra Modi to cut use of cooking oil to stay fit.
In India, the per capita annual consumption of edible oil is 18 kg and that of sugar is around 20 kg, trade data shows.
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Source : The Hindu Business line
