Premium edible oils find buyers despite rising price gap
Urban households are sustaining demand for premium cold-pressed and wood-pressed cooking oils despite rising raw material costs and import policy changes. Large companies including Marico and Tata Consumer Products are expanding in the segment, intensifying competition with D2C brands.
Households in urban areas are increasingly choosing premium, health-focused cooking oils, even as raw material inflation and changes in import policies threaten to trouble household budgets. The demand for cold-pressed and wood-pressed oils, which are traditionally more expensive than regular refined oils, remains surprisingly steady, supported by a persistent interest in healthier eating and wellness.
The niche segment is shaping up into a high-stakes business for consumer goods giants. Large businesses like Marico Ltd and Tata Consumer Products Ltd are scaling their cold-pressed capabilities to capture higher gross margins, going head-to-head with smaller direct-to-consumer startups that built early dominance through quick-commerce platforms like Blinkit and Zepto.
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Source : mint
